BBC RaW

The BBC has now launched the RaW (Reading and Writing) Campaign with outreach activity throughout the UK and broadcast content across every platform.  To find out more see www.bbc.co.uk/raw

The public can request a free magazine, get advice on improving their reading and writing skills, or find out where their local RaW centre is by calling 08000 150 950. The website at www.bbc.co.uk/raw allows you to play games and quizzes, test your skills and get a free EastEnders DVD.

BBC RaW - Reading More and Writing Better with the BBC
The BBC has launched its biggest adult literacy campaign ever - RaW - a fresh, entertainment-led, three-year drive to engage the passions and interests of the nation. With activity throughout the UK and broadcast content on every platform, RaW is a dynamic campaign that aims to engage the nation's 12 million intermediate readers.

Linking with major partners and drawing on the UK's favourite drama and entertainment programmes, RaW will encourage a diverse audience to enjoy developing their reading and writing skills, through a series of informal, entertaining learning opportunities.

Informal and fun
RaW is not about signing up for courses or going back to school. Instead, the BBC has devised a whole range of resources and activities that people can enjoy, including reading a specially produced magazine with celebrity gossip, quizzes and features; taking part in a RaW Quiz in a local pub, which will feature rounds on sports, music and horoscopes; and enjoying a special edition interactive EastEnders DVD that takes you behind the scenes on the set. RaW Online is a magazine-style site that changes weekly, with activities, quizzes, personality and learning questionnaires, and RaW Phone coaching puts individuals in touch with a telephone 'coach' who will support them to meet practical objectives.

How can I get involved?
The BBC is creating a network of RaW centres, organisations working informally in their communities and including pubs, sports clubs, libraries, prisons, community centres and workplace learning centres. Each centre will be encouraging reading and writing for enjoyment, offering informal learning opportunities for adults in collaboration with the BBC. Formal learning may, or may not, be one of the outcomes of this experience.

RaW centres can pick and choose how they would like to be involved in RaW, for example:

  • making BBC free resources available
  • providing access to web-based, downloadable materials
  • hosting RaW Quizzes
  • running RaW Reads - specialist reading groups targeted towards people's passions
  • taking part in RaW Swaps - innovative book sharing ideas.

The RaW Promotional DVD
A promotional film, presented by Natasha Kaplinsky and a number of well known TV personalities, will give you further details about how you can get involved with RaW. It's available to view online at www.bbc.co.uk/raw/campaign or you can order your own copy when you sign up to become a RaW centre.

RaW centre regional events
From September, the BBC will be holding RaW briefing sessions around the country so that community groups and interested parties in each location can find out more, take a first look at the resources available, question the RaW team and sign up to the campaign. Details of the events are available on the RaW website.

Click here for 1st Raw Newsletter.

Click here for Autumn 06 Raw Newsletter.

You can sign up online to become a RaW centre, at www.bbc.co.uk/raw/campaign. If you would prefer to register on a paper registration form, call 08000 567 140.

Please note that libraries do not need to sign up to get involved in RaW. Every library authority will be sent sign-up documentation as a separate procedure.

 

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